Press · The Hoadley Family
A two-property Finger Lakes compound, rebuilt as a brand.
A Florida real estate family, 200 feet of Seneca shoreline, and a small bet that direct-booking boutique still has room to run.
Press · The Hoadley Family
A Florida real estate family, 200 feet of Seneca shoreline, and a small bet that direct-booking boutique still has room to run.
The story
The Hoadley Family runs a Florida real estate and hospitality group — a licensed brokerage in South Florida, a waterfront-construction arm, and a luxury van-travel company. In 2024 they bought a cedar-shake big house on 200 feet of shoreline on the eastern side of Seneca Lake in Burdett, New York, and named it Lakeside Landing. They did not set out to run a rental. They set out to steward a shoreline.
A year later, the cottage next door came on the market. They bought it too and named it Smooth Sailing. Two homes, two private docks, one continuous stretch of shale beach — a rare thing on Seneca, where most waterfront has been subdivided into parcels too narrow to share. Together, the two properties form a two-property family compound with room for reunions that do not fit one house and privacy for couples who want a cottage of their own.
The bet is not the real estate. The bet is the brand. The Finger Lakes wine country is, by bookings, dominated by Airbnb and a handful of regional property managers; very few waterfront operators have a direct-booking site, a press kit, a guest guidebook, and an editorial partner program. The Hoadleys are trying to build one. Lakeside Landing FLX is a small bet that a boutique, direct-booking, family-run hospitality brand can hold its own on a lake that has, for a long decade, been mostly platform-rented.
Quick facts
Properties
Lakeside Landing (big house, sleeps 12) + Smooth Sailing (cottage, sleeps 4)
Location
Burdett, New York · eastern shore, Seneca Lake
Shoreline
~200 feet, contiguous
Docks
Two private docks
Launch
2024 (Lakeside Landing) · 2026 (Smooth Sailing · two-property compound)
Minimum stay
Three nights
Pet policy
Allowed at Smooth Sailing; not at Lakeside Landing
Owner
Ben & Sarah Hoadley · The Hoadley Group
Brokerage
Barefoot Realty & Investments (FL BK3222885)
Construction
Hoadley Construction (waterfront specialist)
Hospitality arm
Lakeside Landing FLX
Lakeside Landing FLX owner
55 Fleming LLC
Smooth Sailing FLX owner
58 Fleming LLC
Quotes worth using
On hospitality
“We'd rather host thirty-five stays a year of the right guests than sixty of the wrong ones. That's the whole model.”
On Seneca Lake
“Waterfront should mean waterfront. Not 'lake view from 300 feet up the hill.' You should be able to put a coffee down on the dock and watch the steam rise off the lake.”
On the partner ecosystem
“Every guest who stays with us leaves with a printed book in their kitchen drawer. Twelve featured partners, ninety more pins on the map. If the book isn't useful, the guest doesn't come back. If the book is useful, the partner gets a year of our guests walking through their door.”
Photo pack
A curated photo pack — high-resolution photos (6000 × 4000) of both properties, the dock at golden hour, interior details from the big house and the cottage, and the Hoadley family portrait. Drone and ground-level. Cleared for editorial use with a standard credit to the photographer of record (credit list included in the folder readme).
Request the photo pack →_ Direct Google Drive link coming once the folder is populated _
Partner ecosystem
The Hoadleys publish an annual printed guidebook, The Finger Lakes Companion, that lives in every guest's kitchen drawer. Twelve featured partners — wineries, restaurants, a coffee shop, a creamery, a brewery — are profiled at length; another ninety points of interest are pinned to the curated Finger Lakes map. Partners receive a gold-foil Partner Badge annually; many display it on their own websites. The program is editorial, not commercial — the twelve featured partners do not pay to be included.
In the press
(Pending — we'll add coverage as it runs.)
Bios
Ben Hoadley
Founder, The Hoadley Group
Ben Hoadley is the founder of The Hoadley Group, a Florida-based family real estate and hospitality holding company. He operates Barefoot Realty & Investments, a South Florida luxury brokerage, and Hoadley Construction, which specializes in waterfront renovation and new-build. The family's hospitality arm operates Lakeside Landing FLX (owned by 55 Fleming LLC) and Smooth Sailing FLX (owned by 58 Fleming LLC) on Seneca Lake. Ben splits his time between South Florida and the Finger Lakes. [DRAFT — Ben to replace with real bio details: education, prior career, specific achievements, family origin, hobbies worth mentioning.]
Sarah Hoadley
Co-founder, Lakeside Landing FLX
Sarah Hoadley co-founded the Lakeside Landing FLX hospitality operation with her husband, Ben. She leads the guest-experience side of the Hoadley Group — the interiors, the pantry, the welcome kit, the thousand small decisions that determine whether a stay feels like a vacation rental or a friend's lake house. Sarah writes the quarterly guest letter and curates the Finger Lakes Companion. [DRAFT — Sarah to replace with real bio details: background, prior career, creative discipline, how she came to hospitality, family details worth mentioning.]
Press contact
For press inquiries, interview requests, or additional information, contact press@lakesidelandingflx.com for press inquiries.
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